Work.
Innovation
The world-wide furniture brand Innovation wanted a new way of displaying their unique furnitures online for their European and American consumers. The keywords were simplicity and experience: They wanted their users to be able to explore and browse furnitures easy without knowing exactly what they were looking for, yet experienced users should be able to find their desired category immediately.
The website design is simple, allowing for quick overview. The main content area allows the user to navigate through inspiration categories and drag the main picture area using the mouse. When an interesting piece of furniture is found, the user can explore high-resolution images, find similar furnitures or browse textiles, frames, mattresses and extensions to build their own unique piece of furniture.
The backend allows the administrator to relate furnitures, parts of a specific pieces of furnitures or samples of DIY furnitures to each other. This makes the user able to find a specific model and browse many different combinations of this model. It also allows the user to browse all combinations and settle on a model later.
The Innovation website is a Joomla and Flash-driven website. It's fully SEO optimized and can be displayed in 4 different languages.